The Future Of Modern With John Edelman

John Edelman is the President and CEO of Heller, an American modern design company that makes and sells indoor/outdoor furniture and accessories. John was previously the CEO of Design Within Reach, which was sold to Herman Miller in 2014.

OUTLINE:

• (00:00) - Intro
• (4:09) - Early years in an entrepreneurial home
• (8:13) - Advice for starting a new company
• (11:00) - The Importance Of Taste
• (14:20) - Learning to love modern design
• (18:30) - The art of the flip
• (22:27) - Getting a visit from Andy Warhol
• (24:35) - The power of window displays
• (27:33) - Tips for running a family business
• (29:47) - Changing the strategy at Edelman Leather
• (33:25) - Dealing with family in your business
• (35:37) - Using your competition to power growth
• (40:15) - Discovering the Brazilian show business
• (42:50) - Selling the family business
• (48:09) - Keeping your family happy while running a business
• (50:19) - Almost losing a deal in the last moment
• (56:06) - How to motivate your team
• (1:07:12) - Selling Design Within Reach
• (1:16:26) - The 10/80/10 Management Model
• (1:19:33) - After selling Design Within Reach
• (1:21:24) - Failing in the vodka industry
• (1:24:26) - Having a partnership and also a friendship
• (1:27:36) - Running the legendary design brand, Heller

EPISODE LINKS:

• LinkedIn: https://www.linkedin.com/in/john-edelman-4361a012/
• Heller: https://hellerinc.com/
• Design Within Reach: https://www.dwr.com/
• Herman Miller: https://www.hermanmiller.com/

PODCAST INFO:

• Podcast website: https://forwardobsessed.com/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/forward-obsessed/id1615760781
• Spotify: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05
• YouTube Full Episodes: https://youtube.com/playlist?list=PL-ldUUGxQZ5b9WPqVXz_qlfXgK3hHPs4z
• YouTube Clips: https://youtube.com/playlist?list=PL-ldUUGxQZ5Yt0LiPml0y6pNUSrqHzWql

SUPPORT & CONNECT:

• Digital Surgeons Website: https://digitalsurgeons.com
• TikTok: https://www.tiktok.com/@digitalsurgeons
• Instagram: https://www.instagram.com/digitalsurgeons
• LinkedIn: https://www.linkedin.com/company/210497/

 

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